C2 Montréal is a nonprofit that throws an annual 3-day international experience like no other, in the heart of Montréal. The goal? To shake up the way business and creativity connect, spark bold ideas, and give Quebec’s economy a serious jolt of energy.

I was brought in to lead brand voice development during a time of economic uncertainty.

I repositioned the brand toward tangible value and strategic outcome, highlighting usable insight over creative play, and doubled newsletter frequency.
Despite economic uncertainty, we saw a 3% increase in engagement, proving the message was resonating.