Organ donation is life or death, and in Quebec, where consent isn’t presumed, silence can cost lives. I partnered with the agency to shift the conversation from fear to generosity, crafting a bilingual campaign that urged people to sign their donor cards and speak with their families. I was responsible for the English; the agency led the French. The message was clear, human, and urgent. Transplant Québec reported a record 1,156 donor referrals—a nearly 35% increase.