For Wetcliff Mall’s biggest retail season—back to school—I was brought in to adapt a fun, kid-focused French campaign into English. The tone was fresh, playful, and full of personality, and the stakes were high: this wasn’t just a seasonal push, it was a chance to reintroduce the brand.

My adaptation didn’t just preserve the energy of the original—it gave Wetcliff a vibrant new voice in English, helping position the mall as a smart, stylish, and local solution for busy families. A big seasonal splash with lasting impact.