Books are Great

That’s a lot of copy isn’t it? The ad was inspired by Longhand 2.0 which believes the art of long copy in advertising is dying a slow, cruel death. Longhand is based on the belief that words have the power to move clients, and consumers, and offers a yearly challenge to copywriters from every part of the globe. In this case, the client is BAG aka Books Are Great. The target audience is young urban parents of children in the 10-15 year age group. The desired response is, “I’ve got to get my kids reading books again.”