As the largest cooperative financial group in Canada, Desjardins plays a central role in Québec’s economic and social lif by supporting individuals, businesses, and communities across the province.

Over the years, I’ve contributed to a range of campaigns for Desjardins, including radio ads, corporate videos, national TV spots, and print. My work focused on capturing the brand’s trusted voice while communicating its values of solidarity, accessibility, and innovation.

A recent highlight: I collaborated with Desjardins Studio on a radio ad for the Be the Movement campaign, marking Desjardins’ partnership with AFC Toronto, the first professional women’s soccer league in Canada. We crafted a unifying anthem and rallying cry to energize fans, celebrate equity in sport, and reinforce Desjardins’ role as a committed, values-driven leader.